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Today’s social media celebrities and bloggers have incredibly devoted millennial fan bases who also happen to be the majority of brands’ target demographic. One young blogger who has made effective use of her platform is Michelle of Making Financial Cents Sense. Michelle Schroeder-Gardner has been a blogger for more than six years, helping people achieve their goals and save money. Readers can undoubtedly pick up some advice from this 20-something, whether she is sharing tried-and-true ways to make money from home or her most recent adventures with her husband Wesley, and their two dogs.
Creating a blog as an interest and turning it into a position requiring a full-time commitment
In the summer of 2011, Making Good Financial Sense was born. Michelle was finishing up her Finance MBA at the time and had a lot of student debt. The blog was used to learn about budgeting and the world of self-employment. When she realized how much she enjoyed sharing her story with others, she made blogging her full-time job in 2013. This decision starts up her own enterprise proved to be her savior, allowing her to pay off $40,000 in student loans. Although she started her blog with no intention of making money, there are some things she would do differently in retrospect.
Michelle can see now that educating herself through online courses and ebooks would have given her a better understanding of what it takes to be a blogger. Investing money in one’s blog, for example, is a critical step she wishes she had taken earlier in her blogging career. Another important aspect of blogging, especially when starting out, is networking.
Laying The Foundation For Success:
A successful blog is built on high-quality content and a presence in online social networks. By reading other blogs and listening to interviews with bloggers, Michelle learned the fundamentals of how to create a successful blog. The initial phase of increasing her fan base was to set up a Facebook page, a Twitter account, and a Pinterest account.
Michelle now has over 300,000 monthly blog readers and over 200,000 followers across her social media platforms. She attributes her large following to the consistent high-quality content she creates. A big part of the process is creating unique content for each social media platform by taking pictures that go well with her articles. She works hard on each network, but Instagram is by far her favourite social media account.
Finding Inspiration In Everything:
With regards to content, Michelle draws inspiration from delving into what financial topics are currently in the news and what financial issues those around her are dealing with. On occasion, she will stumble across an interesting statistic and conduct her own research on the topic.
Her audience also has a significant amount of influence on what she writes about. Readers email her everyday with a variety of finance-related questions and she is always willing to share advice and hear feedback.
Examining The Financial Trails Behind Advertisements:
Since Making Sense of Cents is so popular among those looking for financial advice, Michelle is frequently offered lucrative sponsorship deals by companies. After thinking about multiple variables, she decides when deciding whether or not to take up a brand’s offer.
To The Future Of Making Sense Of Cents: A Gesture Of Gratitude:
She plans to keep spreading her knowledge about how to save and make money to help an increasing number of people. Michelle hopes to become a household name and publish a book on personal finance. Now that she has proven that blogging can be a full-fledged profession, she wants to assist other aspiring bloggers in doing the same. Michelle has also developed a product, Making Sense of Affiliate Marketing, as part of her product development efforts. There has been talk of starting a travel-themed YouTube channel and blog.